DENIM DRIFT - AKZO NOBEL COLOUR 2017

Denim Drift is a unique shade that represents the times we live in.

I have to agree with the result of the extensive research by leading architects, interior designers and trend watchers, the Denim Drift colour palette best represents how we will live our lives in 2017.

Denim Drift colour trend 2017

To complement the Akzo Nobel Colour of the Year, a special colour palette featuring a spectrum of blues and tones has also been developed.

Denim Drift combined with the lighter shades creates a crisp and airy feel, whereas with the darker shades it takes on a more dramatic and moody atmosphere.

The complete colour palette.

The complete colour palette.

“The Color of the Year and its complementary color palette tell the story of our Life in a New Light trend, with darker and lighter hues that change the mood of a room,” added Van Gent. “With blue set to dominate interiors in 2017, Denim Drift is a unique shade that represents the times we live in.”
— Heleen van Gent, Head of AkzoNobel’s Global Aesthetics Center

This is a beautiful, timeless and versatile grey-blue that takes on different characteristics depending on how it's used.

Thank you Akzo Nobel for perfectly capturing our lives for 2017.  However we see the overall palette mood depends very much on the colours you combine it with. 

Contact us for help with developing this palette in your location.